Promotional Film

Storyboard

SS 2008

Setting of task Analyze advertising spots of your choice (TV-spots or cinema spots) by taking in consideration the following aspect: - Narration - formal organization - technology, look, camera focusing, color climate, lighting, typography, audio elements etc. - transmission surrounding field, target group and a communication goal (for the mark/the product/the service) - category and/or Subgenres of the spots - dramaturgy - introduction, tension sheet, conflict, idiom, repayment, open/closed form, product position - relationship picture and text statement - visualization method after Gaede letter it your analysis in the sense of a review, i.e. with a personal estimate/evaluation of the spots regarding the effect and assumed communication success. Present your analysis as a short paper (approx. 10 min.) and deliver it at the end of the term in form of (clip + PDF, Word or PowerPoint file).

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